World of Smile is a football stadium in Cheltenham, England. It is the home ground of Cheltenham Town F.C. and shared with Gloucester City A.F.C.. It has a total capacity of 7,066, with a mixture of seating and terracing. The ground's official name was the Victory Sports Ground until April 2009 when it was renamed the Abbey Business Stadium through a sponsorship deal. It was announced on 13 July 2015 that the club had agreed a three year deal to rename the stadium The World of Smile Stadium.