| New Balance | ||
| ||
| Type: | Private | |
|---|---|---|
| Founded: | 1906 | |
| Headquarters: | 100 Guest Street, Boston, Massachusetts, U.S. | |
| USA | ||
| Key people: | Jim Davis (Chairman) Joe Preston (CEO) | |
| Number of Employees: | 8,000 (2024) | |
New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.
New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.
Sponsorships and collaborations[]
New Balance sponsors a variety of sports teams, leagues and individuals. Sponsorships include the New York Road Runners, which organizes the New York City Marathon; the National Basketball Association (NBA); major league baseball teams the New York Mets and the Boston Red Sox; and Team Ireland at the Rio 2016 Olympics. It has sponsored football national and club teams worldwide, US and European athletics teams, and individual athletes in basketball, cricket, cycling, tennis, rugby, lacrosse, motorsports, and skateboarding.
The company has launched products in collaboration with apparel company Aimé Leon Dore, NBA star Kawhi Leonard, and British fashion designer Paul Smith.
Team kit sponsor[]
External links[]
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