2016–17 Stoke City F.C. season

The 2016–17 season will be Stoke City's ninth season in the Premier League and the 61st in the top tier of English football.

Pre-season
In April 2016 Stoke announced that from the 2016–17 season the Britannia Stadium will be renamed the Bet365 Stadium and the capacity increased to 30,000 in time for the start of the 2017–18 season. The club also announced a five-year contract with kit manufacturer Macron described by Chief Executive Tony Scholes as the biggest kit deal in the club's history.

Stoke announced their retained list in June 2016, departing the club were experienced duo Peter Odemwingie and Steve Sidwell along with development squad players Ben Barber, Ed Dryden, Bobby Moseley, Ryan O'Reilly, Petros Skapits and Mason Watkins-Clarke.